Dirk Kreuter 2023

Results achieved

We developed and implemented effective and targeted marketing approaches. With our support, Dirk Kreuter achieved an annual gross turnover of 19,219,497.00 EUR in 2023.

CLV increase of 11.45 %

Thanks to close cooperation with our existing customers, we were able to identify their needs even better and develop and offer customized products. 

In this way, we helped Dirk Kreuter increase customer lifetime value by 11.45% (1,181.88 EUR) in 2023 compared to 2022 (1,060.47 EUR).

Customer value over lifetime

Due to the increased satisfaction of existing customers, we were able to increase the average customer value by lifetime.

Average value of shopping cart for automated digital sales

Thanks to the continuous optimization of touchpoints such as the funnel, email marketing and customer support, we were able to increase the shopping cart value by 10.57%.

Paid Ads  

Our team has designed comprehensive advertising approaches that utilize different channels and formats to target potential customers on platforms such as Meta, Google and YouTube. Here are the results:

• On Google Search and YouTube campaigns, we achieved 8.24 million views, 142 million impressions, 14,264 conversions and invested 781,142.00 EUR in ad spend in the process
• Our collaboration helped exceed 125,000 subscribers on YouTube

Our team developed a comprehensive advertising tactic that included different channels, formats and defined touchpoints. In particular, we targeted potential customers via Meta Ads and achieved the following results:

• 202,767,479 impressions
• 18,086,009 people reached
• 3,975,601.50 EUR advertising spend on Meta only
• 4,933,804.59 EUR total advertising spend (incl. Meta, Google, LinkedIn and TikTok)

Untergang des Mittelstandes 

• We launched the three-part video series "Untergang des Deutschen Mittelstandes" by Dirk Kreuter. With this campaign, we celebrated a milestone in his digital presence as it became his most successful campaign ever. 

Video concept:

The three parts of the series offer insights and solutions for companies in the current economic crisis.

From the entire conception of the video series, to writing the scripts, to production and publishing, we handled every major milestone of this campaign.

The result of the ads on Meta:

Here are some examples of the ads:

Organic interaction of the video series on YouTube

Webinars

• We planned and held 21 successful webinars on topics that were of interest to the target group. This generated a total of 59,262 registrations. 

The two webinars on January 29th and February 5th generated a total order volume of over 2 million EUR.

Registration figures for the MOS webinar on January 29th - "Die 3 stärksten Hebel in 2023 für deine Kundengewinnung":

Registration figures for the MOS webinar on February 5th - "Die 3 stärksten Hebel in 2023 für deine Kundengewinnung":

Registration numbers for the Bestseller Webinar on June 14th - "Gib mir nur 90 Minuten und erfahre, wie du in den nächsten 90 Tagen zur Verkaufsmaschine wirst und deinem Geschäft endlich den Umsatz verschaffst, den du verdienst":

Registration numbers for 5 webinars in Q1:

Registration numbers for 9 webinars in Q2:

Registration numbers for 5 webinars in Q3:

Registration numbers for 2 webinars in Q4:

We achieved outstanding results in 2023 with a comprehensive range of 21 webinars, including 13 Master of Sales live webinars, 7 Skalierungs Consulting live webinars and a Bestseller-Training live webinar:

Results of the ads for the live webinars:

Marketingoffensive 2023

We completely handled the marketing of the Marketingoffensive 2023. This included managing the advertising budget, running ticket sales campaigns, acquiring exhibitors and advertisers and creating social media content. 

In addition, we rebranded the external appearance, deciding against the old black/red color combination and instead opting for a combination of several colors with color gradients.

Here are some examples of the ads:

E-Mail Marketing

As part of our ongoing digital marketing strategy, we have also focused on growing Dirk Kreuter's email list and gaining more contacts. This has enabled us to increase the number of initial sales and webinar registrations, as well as generate more upsells.

Jetstream Trailer 

• We designed, produced and published a new 3-part video campaign for the Jetstream Membership. This offers entrepreneurs a unique space to network, grow strategically and benefit from exclusive knowledge.

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Here are some examples of the trailers' social engagement:

Video concept: 

The images show Dirk Kreuter in various scenarios in Italy. They are intended to illustrate that his network is a place where entrepreneurs come together to learn from him and other successful personalities and to inspire each other.

For the three Jetstream trailers, we developed creative concepts, wrote compelling scripts, designed effective storyboards and professionally edited the films.

The result:

"Unfaire Digitale Dominanz" Book 

• Based on our deep understanding of the target group and their interests, we successfully sold 3,277 copies of the book "Unfaire Digitale Dominanz", which was also written and produced by us.

We also launched a 10-day promotion in which the book was temporarily available for the price of 1 EUR. Over 500 copies were sold during this period.

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Künstliche Intelligenz Masterclass (AI Masterclass)

• In 2023, the AI Masterclass was successfully sold over 1,000 times, through a series of promotions such as launches, upsells and downsells.
  
  

As the application of artificial intelligence reached more and more people in 2023, we created and successfully launched an AI Masterclass in collaboration with Dirk. 

This masterclass was sold over 700 times in two launch campaigns. This generated gross sales of 87,429.76 EUR. The advertising costs for the two launches amounted to just 2,692 EUR.

Reports

We created a total of three reports for Dirk Kreuter. These generated 4,600 leads and were advertised with an ad budget of 155,099.13 EUR, which corresponds to a CPL of 34.47 EUR. 

CRM Report

This report provides the reader with immediately actionable instructions to facilitate business deals, recognize up- and cross-sell potential and successfully follow up.

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Here are some examples of the ads:

Vertriebsteam Aufbauen Report 

The report provides entrepreneurs and managers with tried-and-tested knowledge on how to find and manage the right salespeople.

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Here are some examples of the ads:

Sichtbarkeits Report 

This report provides crucial knowledge for building a strong presence in the target group within six weeks. At the same time, typical mistakes that can have a negative impact on online visibility are avoided.

Here are some examples of the ads:

Trendthema 2023 - Mitarbeitergewinnung

Recruiting Fahrplan

We developed a "recruiting roadmap" for Dirk Kreuter that provides entrepreneurs and managers with clear guidance on how to generate high-quality applications and hire motivated employees within 90 days. 

Recruiting Video training

We designed a detailed training course that outlines 30 ways to attract, hire and develop more qualified employees within an organization.

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