Christian Bischoff 2016

Results Achieved

• We created and launched high-converting cross-channel advertising campaigns. As a result, we generated more than 6000 event ticket sales for the live event “Die Kunst, Dein Ding Zu Machen” in just seven days. We achieved a total sales volume of 330K EUR.

With our creative direction of the campaign (management of digital ads and technical set-up), we managed to achieve the following outstanding results:

• 11.435.313 Impressions
• 675.079 video views
• 1.991.573 reach
• 65,922 unique page visitors
• 109,103 page visits
• 5269 additional page likes on Facebook
• 8,2% average conversion rate

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The screenshot from one of our reporting dashboards dated Nov 23 -Dec 22, 2016 demonstrates the results achieved for the “Die Kunst, Dein Ding Zu Machen” event sale campaign at that time:

• All Traffic
              60,962 visits; 7,643 conversions
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• Ad Traffic
              28, 242 visits; 5000 conversions
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• Organic Traffic
              30,202 visits; 1,872 conversions
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• Search Traffic
              2,518 visits, 771 conversions

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In 2016, we made a significant focus on Facebook and Google advertising to increase sales and ROI. Here are some of the results we achieved with the Google campaign created for the ticket sale event:

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