Digital Product Launch: 70K EUR Adspend, 145K EUR revenue, 3000sales
Managed paid advertising
January 1, 2017
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Results Achieved
We created and executed a strategic marketing plan to achieve monthly and annual revenue goals through marketing activities. We spent 689K EUR and generated 1,9M EUR of net purchase revenue in return following the outlined steps.
We built powerful marketing funnels and created profitable cross-channel event launch campaigns:
- We sold 9,000 events tickets solely online with a 71,79% conversion rate with one of the campaigns.
- Another successful campaign brought us 3102 ticket sales. We spent 43K EUR and generated 205K EUR of net revenue in return.
In 2017, we developed and launched two top-selling digital products. In addition to that, we created and managed pay-per-click advertising for maximum outcomes:
“11 Motivational Steps” is one of the products we created, which brought us 3000 sales. We spent 70K EUR on paid advertising and generated 145K EUR of net revenue.
We also developed a course called “Financial Intelligence”, which generated outstanding results. To promote the product, we created and conducted a webinar with 12000 registrants. We generated 800K EUR in revenue during the launch period and over 1M EUR in total revenue.
We focused on Facebook advertising to increase conversions and generate highly-qualified leads. Here are some of the results we acquired in Facebook:
We created engaging email campaigns to reach, target, and retarget our leads and customers.
We repositioned the brand by changing the style of Christian Bischoff. It helped him better resonate with his target audience, generate increased customer flow and drive sales.
Here is an example of our creative process of defining and developing brand messaging. First, we generate innovative ideas and then put them into practice digitally.
These results are for Marketing.MBA only and do not represent the overall economic success of the client.