Dirk Kreuter 2022

Results Achieved‍

• We implemented effective marketing plans in line with our aims and objectives. Working from our organized and specific initiatives, we were able to help Dirk Kreuter raise yearly sales by 34.7% from 2021 to 2022. Consequently, annual gross turnover increased from 21.3M EUR (2021) to 28.7M EUR (2022) within one year.

• Our team extensively researched customer needs and goals, investing time and resources to create various new products tailored to their specific requirements. We also built efficient dynamic marketing funnels for each specific product and target group. As a result, we increased the customer base by 79,21% (from 11,099 to 19,890 customers). 

Along with that, we boosted the conversion rate by 6,74%.

• We developed a comprehensive advertising strategy that leveraged multiple channels, formats, and a certain number of touch points. We targeted and retargeted potential customers on Facebook, Google, and YouTube and achieved the following outcome:

            Facebook: 119,177,503 Impressions;  14,818,806 People Reached; 3,170,959.25 EUR Adspend

        Google Search and Youtube campaigns:

          19,5M Views; 356M Impressionen, 42,9K Conversions, 2,94M EUR Adspend

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• We planned and conducted 35 content-rich webinars on the topics of interest of the target audience, and acquired a total of 29,739 registrations. 

For example, the webinar conducted on May 15th, 2022, was a great success, generating a total gross revenue of 959,433 EUR with 74,507 EUR Adspend. 

Here are some results from the rest of the webinars that happened in 2022:

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• As part of our ongoing digital marketing strategy, we focused on growing our email list. By acquiring more subscribers, we were able to increase the number of launch sales, webinar registrations and get more upsells. As a result, we generated 4,9M EUR in revenue just via email marketing.

• Based on our deep understanding of the target audience and their interests, we have successfully written, produced, and sold 11,339 copies of the book Unfaire Digitale Dominanz.

• We produced numerous advertising trailers and effectively included them in marketing campaigns. We developed great concepts and high-converting scripts, made effective storyboards and cut the films to ensure seamless transactions. Here is one of the book launch videos that we created as an example.

Video Concept:

Dirk was a sales trainer and made it to 44.6 million euro order volume in 2021 using digital technologies. That's why he produced Unfair Digital Dominance, his new book, to teach people the shortcuts and allow them to learn from his errors.

• We have organized and conducted a Marketing Offensive event with over 2500 participants. Our Marketing Offensive event showcased 35 experts in the field of marketing and advertising. Attendees had the opportunity to learn from top industry professionals and discuss practical strategies that have been used to increase revenue. From experienced content marketers to innovative entrepreneurs, participants benefited from various perspectives and valuable insights. In addition, they heard success stories and tips and tricks currently working in the industry. Overall, it was an engaging event filled with informative talks, inspiring discussions, and actionable ideas that can be applied to any company’s marketing efforts.