Dirk Kreuter 2016

Results Achieved

• We formulated and executed impactful marketing strategies to achieve monthly and annual revenue goals. We helped Dirk Kreuter increase gross yearly revenue from 0 to 1,3M EUR in 12 months.

In 2016, we concentrated on the following tactics to achieve our goals and objectives:

- Mapped out and ran world-class campaigns to increase brand awareness, market penetration, and sales  

- Launched a variety of top-selling educational products which highly resonated with our target audience

- Built and optimized powerful marketing funnels to increase conversions and ROI

- Created and ran a successful SEO campaign to increase the website traffic and visibility

• We planned and launched an event sale campaign which sold 10,000 tickets and generated 830,000 EUR in just 72 hours for the live event “Vertriebsoffensive”.

           Here are the results we achieved with pay-per-click advertising in Facebook in one week since we had launched

           the campaign:

           Reach: 1,831,038; Impressions: 8,752,774; Adspend (7days): 37,198.80 EUR

• We wireframed and architectured profitable product launch funnels and ran high-converting campaigns. One launch for four educational digital products generated total revenue of 300,000 EUR.

• We also created and published a best-selling book in just five weeks which sold 40,000 copies in just four weeks.

            We co-produced a video to facilitate those outstanding results and successfully used it in the book launch campaign.

            We generated an idea, wrote a script, and made a storyboard.

Video Concept: In the video, we use the principle of storytelling marketing. Dirk Kreuter reveals his difficult path before becoming a successful sales coach. It took him 49 years of hard work to get to where he is now. By setting his example, Dirk inspires the viewers to take action. 

• One of our main goals for the year 2016 was to increase brand awareness and market share. We scripted and developed viral video branding campaigns with a total reach of 20,000,000 million impressions and more than 4 million video views in Germany within the last quarter of 2016 and more than half a million page views in Q4.
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• We effectively optimized the existing website for SEO and increased the site's likes completely organically by more than 17,500 likes.