Successful Digital Marketing Case Studies

Results from some of Marketing.MBA amazing client projects

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January 2022

Dirk Kreuter 2022

StarStarStarStarStar
€28,7M

Revenue

19,890

Number Of Customers

17,26%

Conversion Rate

  • Increased revenue from 21,3M EUR to 28,7M EUR
  • Increased the number of customers by 79,21%
  • Increased conversion rate by 6,74%
  • Generated highly qualified leads

January 2022

Baulig Consulting 2022

StarStarStarStarStar
20%

Revenue Growth

€3,4M

Adspend

264M

Impressions

  • Increased net revenue by 20% in 2022 compared to 2021
  • Created and managed Facebook, Google, and Youtube campaigns
  • Released seven reports and launched two books
  • Launched three new online courses

January 2021

Baulig Consulting 2021

StarStarStarStarStar
13%

Revenue Growth

€2,4M

Adspend

12M

Reach

  • Increased net revenue by 13% in 2021 compared to 2020
  • Created and managed Facebook, Google, and Youtube campaigns
  • Released nine reports and generated highly-qualified leads
  • Produced numerous promotional videos

January 2021

Dirk Kreuter 2021

StarStarStarStarStar
€21,3M

Revenue

409,08%

CLV Growth

5679

Leads Generated

  • Increased revenue from 10M EUR to 21,3M EUR
  • Increased net income from digital products by 50%
  • Increased customer lifetime value by 409,08%
  • Generated highly qualified leads

January 2020

Baulig Consulting 2020

StarStarStarStarStar
135%

Revenue Growth

€1,5M

Adspend

11M

Reach

  • Increased revenue by 135% in 2020 compared to 2019
  • Created and managed Facebook Campaigns
  • Managed targeted advertising in Youtube
  • New concept: combined direct marketing with branding

January 2020

Dirk Kreuter 2020

StarStarStarStarStar
€10M

Revenue

17,79%

Conversion Rate

53,754

Order Volume

  • Increased revenue from 5,3M EUR to 10M EUR 
  • Increased total order volume by 7,35%
  • Increased conversion rate by 40,63%
  • Increased customer lifetime value by 60,4%

January 2019

Christian Bischoff 2019

StarStarStarStarStar
€352K

Revenue

24,19%

Conversion Rate

32,500

Book Sales

  • Increased revenue from 165K EUR to 353K EUR
  • Increased total order volume by 3,571.10%
  • Increased conversion rate by 230,92%
  • 6,500 event ticket sales

January 2019

Dirk Kreuter 2019

StarStarStarStarStar
€5,3M

Revenue

12,65%

Conversion Rate

18,430

Order Volume

  • Increased revenue from 3,1M EUR to 5,3M EUR
  • Increased total order volume by 171,7% 
  • 40,000 event ticket sales
  • 42,000 book sales

January 2019

Baulig Consulting 2019

StarStarStarStarStar
51%

Revenue Growth

€273K

Adspend

4M

Reach

  • Increased revenue by 51% in 2019 compared to 2018 
  • Created and produced multiple advertising trailers
  • Managed paid advertising in Google and Youtube

January 2018

Dirk Kreuter 2018

StarStarStarStarStar
€3,1M

Revenue

40,000

Ticket Sales

100,000

Book Sales

  • Increased annual revenue from 2,8M to 3,1M   
  • 40,000 events ticket sales (1M EUR in revenue) 
  • 100,000 sales of the book “Entscheidung Erfolg”
  • Broke the Guinness World Record “Largest Sales Lesson” worldwide

January 2018

Philipp Plein 2018

StarStarStarStarStar
€8M

Sales Volume

€2,5M

Revenue

3960%

ROAS

  • Launch of Milan Fashion Week
  • Launch of LED Shoe
  • Launch of Black Friday Campaign
  • Sales volume of 8M EUR in 6 days

January 2018

Christian Bischoff 2018

StarStarStarStarStar
25,000

Book Sales

6,500

Ticket Sales

€202K

Adspend

  • 6,500 event ticket sales
  • New Book Launch: sold the first edition of 25,000 pieces completely within 69 hours (spend 65K EUR - return net 220K EUR)
  • Movie Production: wrote a script and produced a movie
  • Managed paid advertising

January 2018

Baulig Consulting 2018

StarStarStarStarStar
284%

Revenue Growth

€150K

Adspend

2M

Reach

  • Increased revenue by 284% in 2018 compared to 2017 
  • Managed paid advertising in Facebook and Youtube
  • Produced multiple advertising trailers
  • Generated high quality leads

January 2017

Dirk Kreuter 2017

StarStarStarStarStar
€2,8M

Revenue

20,000

Ticket Sales

€689K

Adspend

  • Increased revenue from 1,3M EUR to 2,8M EUR 
  • 20,000 event ticket sales 
  • Facebook: Impressions 120M; Reach 10,6M; Adspend 689K EUR

January 2017

Christian Bischoff 2017

StarStarStarStarStar
€1,9M

Revenue

9,000

Ticket Sales

€200K

Adspend

  • Total net revenue achieved: 1,9M EUR
  • 9,000 event ticket sales, 71,79% conversion rate, revenue 46,846 EUR
  • Digital Product Launch:  70K EUR Adspend, 145K EUR revenue, 3000 sales  
  • Managed paid advertising

January 2016

Christian Bischoff 2016

StarStarStarStarStar
6,000

Ticket Sales

8,2%

Avg Conversion Rate

1,9M

Reach

  • More than 6000 event ticket sales in 7 days, total sales volume of 330K EUR
  • Created and launched profitable campaigns
  • Managed digital ads on Facebook and Google (8,2% average conversion rate)

January 2016

Dirk Kreuter 2016

StarStarStarStarStar
€1,3M

Revenue

10,000

Ticket Sales

40,000

Book Sales

  • Increased revenue from 0 to 1,3M EUR 
  • 10,000 event ticket sales
  • 40,000 book sales
  • 4 educational product launches (300K EUR revenue)

January 2022

Dirk Kreuter 2022

StarStarStarStarStar
Revenue

€28,7M

Number Of Customers

19,890

Conversion Rate

17,26%

  • Increased revenue from 21,3M EUR to 28,7M EUR
  • Increased the number of customers by 79,21%
  • Increased conversion rate by 6,74%
  • Generated highly qualified leads

January 2022

Baulig Consulting 2022

StarStarStarStarStar
Revenue Growth

20%

Adspend

€3,4M

Impressions

264M

  • Increased net revenue by 20% in 2022 compared to 2021
  • Created and managed Facebook, Google, and Youtube campaigns
  • Released seven reports and launched two books
  • Launched three new online courses

January 2021

Baulig Consulting 2021

StarStarStarStarStar
Revenue Growth

13%

Adspend

€2,4M

Reach

12M

  • Increased net revenue by 13% in 2021 compared to 2020
  • Created and managed Facebook, Google, and Youtube campaigns
  • Released nine reports and generated highly-qualified leads
  • Produced numerous promotional videos

January 2021

Dirk Kreuter 2021

StarStarStarStarStar
Revenue

€21,3M

CLV Growth

409,08%

Leads Generated

5679

  • Increased revenue from 10M EUR to 21,3M EUR
  • Increased net income from digital products by 50%
  • Increased customer lifetime value by 409,08%
  • Generated highly qualified leads

January 2020

Baulig Consulting 2020

StarStarStarStarStar
Revenue Growth

135%

Adspend

€1,5M

Reach

11M

  • Increased revenue by 135% in 2020 compared to 2019
  • Created and managed Facebook Campaigns
  • Managed targeted advertising in Youtube
  • New concept: combined direct marketing with branding

January 2020

Dirk Kreuter 2020

StarStarStarStarStar
Revenue

€10M

Conversion Rate

17,79%

Order Volume

53,754

  • Increased revenue from 5,3M EUR to 10M EUR 
  • Increased total order volume by 7,35%
  • Increased conversion rate by 40,63%
  • Increased customer lifetime value by 60,4%

January 2019

Christian Bischoff 2019

StarStarStarStarStar
Revenue

€352K

Conversion Rate

24,19%

Book Sales

32,500

  • Increased revenue from 165K EUR to 353K EUR
  • Increased total order volume by 3,571.10%
  • Increased conversion rate by 230,92%
  • 6,500 event ticket sales

January 2019

Dirk Kreuter 2019

StarStarStarStarStar
Revenue

€5,3M

Conversion Rate

12,65%

Order Volume

18,430

  • Increased revenue from 3,1M EUR to 5,3M EUR
  • Increased total order volume by 171,7% 
  • 40,000 event ticket sales
  • 42,000 book sales

January 2019

Baulig Consulting 2019

StarStarStarStarStar
Revenue Growth

51%

Adspend

€273K

Reach

4M

  • Increased revenue by 51% in 2019 compared to 2018 
  • Created and produced multiple advertising trailers
  • Managed paid advertising in Google and Youtube

January 2018

Dirk Kreuter 2018

StarStarStarStarStar
Revenue

€3,1M

Ticket Sales

40,000

Book Sales

100,000

  • Increased annual revenue from 2,8M to 3,1M   
  • 40,000 events ticket sales (1M EUR in revenue) 
  • 100,000 sales of the book “Entscheidung Erfolg”
  • Broke the Guinness World Record “Largest Sales Lesson” worldwide

January 2018

Philipp Plein 2018

StarStarStarStarStar
Sales Volume

€8M

Revenue

€2,5M

ROAS

3960%

  • Launch of Milan Fashion Week
  • Launch of LED Shoe
  • Launch of Black Friday Campaign
  • Sales volume of 8M EUR in 6 days

January 2018

Christian Bischoff 2018

StarStarStarStarStar
Book Sales

25,000

Ticket Sales

6,500

Adspend

€202K

  • 6,500 event ticket sales
  • New Book Launch: sold the first edition of 25,000 pieces completely within 69 hours (spend 65K EUR - return net 220K EUR)
  • Movie Production: wrote a script and produced a movie
  • Managed paid advertising

January 2018

Baulig Consulting 2018

StarStarStarStarStar
Revenue Growth

284%

Adspend

€150K

Reach

2M

  • Increased revenue by 284% in 2018 compared to 2017 
  • Managed paid advertising in Facebook and Youtube
  • Produced multiple advertising trailers
  • Generated high quality leads

January 2017

Dirk Kreuter 2017

StarStarStarStarStar
Revenue

€2,8M

Ticket Sales

20,000

Adspend

€689K

  • Increased revenue from 1,3M EUR to 2,8M EUR 
  • 20,000 event ticket sales 
  • Facebook: Impressions 120M; Reach 10,6M; Adspend 689K EUR

January 2017

Christian Bischoff 2017

StarStarStarStarStar
Revenue

€1,9M

Ticket Sales

9,000

Adspend

€200K

  • Total net revenue achieved: 1,9M EUR
  • 9,000 event ticket sales, 71,79% conversion rate, revenue 46,846 EUR
  • Digital Product Launch:  70K EUR Adspend, 145K EUR revenue, 3000 sales  
  • Managed paid advertising

January 2016

Christian Bischoff 2016

StarStarStarStarStar
Ticket Sales

6,000

Avg Conversion Rate

8,2%

Reach

1,9M

  • More than 6000 event ticket sales in 7 days, total sales volume of 330K EUR
  • Created and launched profitable campaigns
  • Managed digital ads on Facebook and Google (8,2% average conversion rate)

January 2016

Dirk Kreuter 2016

StarStarStarStarStar
Revenue

€1,3M

Ticket Sales

10,000

Book Sales

40,000

  • Increased revenue from 0 to 1,3M EUR 
  • 10,000 event ticket sales
  • 40,000 book sales
  • 4 educational product launches (300K EUR revenue)