Dirk Kreuter 2021

Results Achieved

• We created and executed effective marketing strategies aligned with our goals and objectives. Following outlined actionable steps, we helped Dirk Kreuter increase gross yearly revenue by 113% from 2020 to 2021. As a result, annual gross turnover increased from 10M EUR (2020) to 21,3M EUR (2021) in just 12 months.

In 2021, we focused on the following tactics to achieve our goals:

- Created and managed high-converting landing pages and lead magnets to present the products

- Engaged customers and drove sales through content marketing (social media channels, lead generation reports, flash sales, products, and product pages, webinars, and copy)

- Broke sales records and generated highly-qualified leads with pay-per-click advertising (Facebook, Google, Youtube)

- Targeted, retargeted, and reached customers through email marketing

• We increased the net income generated with online product sales by 57,28% in 2021 (11,254,034,60 EUR) compared to 2020 (7,155,520.43 EUR). We achieved this by converting new customers, retargeting existing clients, and implementing cross-selling and upselling techniques.

• We built powerful marketing funnels and ran highly-effective lead generation campaigns, resulting in 5679 leads acquired in 2021. One of the optimized lead generation campaigns via white paper generated 2466 leads and brought us 950,400 EUR in 10 months. We achieved 6x more leads with the same advertising budget (221,479.62 EUR) compared to previous results. The cost per lead decreased by 527% from 558.17 EUR (previous similar campaigns) to only 89 EUR.

• We also helped Dirk Kreuter ‍increase customer lifetime value by 409,08% in 2021 (1,617.02 EUR) compared to 2020 (317,19 EUR).

• We planned and launched revenue-generating cross-channel advertising campaigns on Facebook, Google, and Youtube and achieved the following:

- 169,383,022 Impressions across all platforms

- Google Search and Youtube campaigns: 5,97M Views; 69,3M Impressions; 7033 Conversions; 467K Adspend

- Passed 100,000 subscribers on Youtube

- Facebook: 105,595,381 Impressions; 13,958,943 People Reached; 2,371,437.96 EUR Adspend

• We conducted 23 Master of Sales Live-Webinars. We modeled and created the brand new DSVL Live-Webinar with a funnel and high-converting campaigns. Additionally, we held 4 of those DSVL Live-Webinars.

Here are the results we achieved from one of the product launch campaigns:

‍141K EUR Adspend in one week; 1,76M Views; 3,09M Interactions; 17,9M Impressions.

• We increased webinar attendance to a show-up rate of 59,14% by following our proven processes.

• We directed, edited, and produced multiple advertising trailers for campaigns on Facebook and Youtube.

Here is an example of one of our trailers:

Video Concept: The figures of the "Dirk-Effect" speak for themselves - which is why they are in the initial focus of this trailer. Dirk Kreuter lists the ingredients of his success: Using digital solutions for customer acquisition (such as Facebook ads) to gain maximum visibility. That’s how Dirk Kreuter himself has become "synonymous with his industry" within just a few years. The video encourages the viewers to arrange a free potential analysis with the Dirk Kreuter team.