My Media Buying role at Marketing.MBA consists of coordinating, planning, developing and managing paid media strategies to increase brand visibility and awareness. Additionally, I drive new customers and lead acquisition through paid advertising, such as Facebook ads.
People would consider me a full-stack media buyer which distinguishes me from people only looking at data without context. I understand the offer, write my own copy and edit graphics and video myself. Integrating all of this seamlessly with our team’s work helps the entire organization move faster.
I don’t like to talk about achievements outside our team, as only a few can relate. But some selected moments I have proudly been setting up are: running profitable campaigns with daily mid-4-figure budgets across multiple accounts. Plus the coordination and execution of creating video and photo campaigns that helped create one of the most profitable webinars our team has held.